Case Study

Sickening Events

Sickening Events had no website at all — their services and bookings lived entirely offline. I built their complete web presence from scratch using WordPress and Elementor: a site designed to showcase their event services and feed every inquiry straight into their marketing pipeline through WPForms and ActiveCampaign.

Elementor Theme Customization
Client Sickening Events
Industry Events & Entertainment
Year 2023
Timeline 1 Month
My Role WordPress Developer (via Developers Hub)
Agency Developers Hub
100 + Inquiries per month captured through the site
0 → 1 From no web presence to a lead-generating website

What the client was up against

The client was starting from zero. With no existing site, they had no way to present their services professionally online, no channel for capturing inquiries, and no system for following up with potential customers. The site needed to look premium enough for the events industry, convert visitors into leads, and make sure no inquiry ever slipped through the cracks — all while staying easy for the client to update themselves.

What I built

I built the full site from scratch in WordPress with Elementor — every page and section custom-constructed, not adapted from a pre-made template. The structure guides visitors from the services showcase to inquiry, with WPForms capture points at key decision moments. Each submission flows automatically into ActiveCampaign, so leads enter the client’s email marketing pipeline the moment they inquire — enabling instant follow-up and automated nurturing instead of inquiries sitting in an inbox. Because the site is Elementor-based, the client updates content, images, and event listings without needing a developer.

Delivered in this project

Complete website built from scratch with Elementor — no prior site existed
Service showcase pages designed to convert visitors into inquiries
WPForms lead capture at key decision points
ActiveCampaign integration — every lead flows automatically into the email marketing pipeline
Fully responsive design across devices
Client-editable — no developer needed for content updates

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