Case Study

Motabaqah ICT

Motabaqah ICT Distribution is a value-added distributor of enterprise storage, networking, power, and security solutions across the GCC and MEA region, with offices in Riyadh, Dubai, and Abu Dhabi. Working from their approved Figma designs, I developed their complete corporate website in WordPress with Elementor — a multi-section catalog site presenting the company, its vendor partnerships, and its solution lines, built for lead capture rather than e-commerce.

Elementor Theme Customization
Client Motabaqah ICT Distribution
Industry ICT Distribution — GCC / MEA (Riyadh, Dubai, Abu Dhabi)
Year 2024
Timeline 1 week
My Role WordPress Developer — Team Lead (via Machine Intelligence 6)
Agency Machine Intelligence 6
9+ Vendor partnership pages in a catalog built to grow
4 Solution categories with dedicated detail pages
3 Regional offices unified under one web presence

What the client was up against

As a distributor representing multiple international vendors (Quantum, Nexsan, Zyxel, AEM, Tecnoware, and others), Motabaqah needed more than a brochure site. Each vendor and each solution category needed its own detailed, SEO-friendly page, structured so the catalog could grow as new vendor partnerships were signed — all without e-commerce complexity, since sales happen through channel partners, not online checkout. The finished site also had to match the approved Figma designs precisely across a large number of page types.

What I built

I built the full site in WordPress with Elementor, translating the Figma designs into a pixel-accurate, fully responsive implementation. The architecture centers on a scalable vendor and solutions catalog: individual detail pages for every vendor and every solution category, cross-linked from homepage sliders and listing pages, so channel partners can drill from a solution area to the specific vendors behind it. Lead capture runs through multiple touchpoints — a request-a-callback form, a contact form, and a newsletter signup — routing inquiries to the right regional office. New vendors can be added to the catalog without developer involvement.

Delivered in this project

Pixel-accurate Figma-to-WordPress implementation with Elementor
Scalable vendor catalog — individual detail page per vendor partnership
Solutions catalog covering storage, networking, power & cabling, and security
Homepage sliders showcasing solutions and featured vendor products
Multiple lead-capture points: callback request, contact form, newsletter signup
Multi-office contact structure (Riyadh, Dubai, Abu Dhabi)
No-checkout catalog architecture — built for channel sales, not e-commerce
SEO-structured pages targeting regional keywords (Dubai, Riyadh, GCC, MEA)

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