Langchulight

LANGCHU’s business is visual — the site had to present blown-glass fixtures, before/after transformations, and hotel installations at a quality level matching the craftsmanship itself, exactly as designed in Figma. The content structure was deep: project case studies organized by sector (hospitality, restaurant, commercial, residential, institutional), product collections across six fixture categories, a step-by-step process narrative, and a blog — all serving an international audience of designers and architects, and all leading to inquiry rather than online checkout.

I developed a custom WordPress theme from scratch, built to match the Figma designs pixel-for-pixel. The architecture organizes two parallel catalogs — projects by sector and light collections by fixture type — cross-linked throughout, with a three-step “conception to execution” process narrative, before/after image comparisons, video content, and client testimonials building trust along the way. Inquiries flow through a contact modal with a service-type selector (rendering, shop drawings, samples, manufacturing, repair), plus a newsletter signup, with Google Tag Manager wired in for conversion tracking.