Reneworld

Solar is a considered purchase — visitors arrive with questions about system types, regulations, and cost before they’ll ever talk to sales. The site had to do real educational work: compare three solution types clearly, explain CEB (utility) regulatory requirements, and build trust for a big-ticket decision. And a generic “name + message” contact form wasn’t enough — the sales team needed qualified leads with electricity consumption data, system interest, and referral source attached, implemented exactly to the approved Figma designs.

I built the site in WordPress with Elementor, implementing the Figma designs pixel-accurately: hero sliders, side-by-side comparison of the three system types (hybrid, off-grid, EV charging) with feature breakdowns, a service process walkthrough, and video testimonials in popups. Lead capture is the site’s core machinery — an interactive cost-estimate tool, plus a segmented inquiry form that routes by department and collects monthly bill amounts, consumption units, system interest, and referral source, so every lead lands pre-qualified. Separate business and individual form paths, an integrated chatbot, and Google Tag Manager round out the conversion stack.