Galk JP

A Japanese-language site raises the bar in ways an English build doesn’t: Japanese typography and line-breaking behave differently, layouts must hold up with kanji text lengths that differ drastically from the Latin-script Figma proportions, and the audience — HR departments at large Japanese enterprises — expects polish and formality. The site also needed a full B2B content engine: service explanations, client case studies with company profiles, an “About IIT” education section for a market unfamiliar with the university, FAQ, and news/blog — with two conversion paths (document download and contact) present at every scroll depth.

I built the site in WordPress with Elementor, implementing the Figma designs pixel-accurately with Japanese text throughout — including responsive layouts tuned separately for desktop and mobile text flow. The structure sells in sequence: enterprise client logo wall up top, the service’s three core strengths, service options, client case studies with employee counts and testimonial pull-quotes, an educational section on IIT (name-dropping its Google/IBM alumni), intern feedback, and FAQ — with paired CTAs (“Download materials” / “Contact us”) repeated between sections. The build includes case study and blog/news content types the client’s team updates themselves, Elementor popups, and Google Tag Manager for conversion tracking.