Shopify B2B Is Now on Every Plan: How to Sell Wholesale Without Plus in 2026

For as long as I’ve been building Shopify stores, one line has held true in almost every wholesale conversation: “That’s a Plus feature.” Company profiles, customer-specific catalogs, net payment terms — if a client wanted native B2B on Shopify, the answer was usually an upgrade to Shopify Plus and a much bigger monthly bill. As of April 2026, that’s no longer the case, and it quietly changes how I scope a lot of projects.

On April 2, 2026, Shopify began extending its core B2B functionality to merchants on the Basic, Grow, and Advanced plans — at no additional cost. Features that were refined on Plus over nearly four years are now available to the rest of us. If you sell to other businesses, or you’ve been holding off because Plus felt out of reach, this is the update to pay attention to.

What you actually get on non-Plus plans now

The headline is that you can run a real B2B operation without leaving your current plan. Here’s what’s included on Basic, Grow, and Advanced:

• Company profiles — create business accounts with multiple buyers under one company, each able to place orders on the company’s behalf.
• Up to 3 active B2B catalogs — assigned through Markets, so you can show different products and pricing to different buyer groups.
• Customer-specific and volume pricing — set wholesale rates, tiered discounts, and price lists that only your B2B buyers see.
• Net payment terms — offer Net 15, Net 30, or Net 60 so buyers can order now and pay later, the way wholesale actually works.
• Self-serve buyer ordering — quick order lists, reordering, and purchase order (PO) numbers, so your buyers place orders without emailing you a spreadsheet.
• ACH payments (U.S. only) and vaulted credit cards — lower-fee bank payments and saved cards for repeat buyers.
• Draft orders and Shopify Flow automations — build quotes manually and automate approvals or tagging behind the scenes.

Taken together, that’s enough to launch a legitimate wholesale channel on the same store that serves your retail customers — no third-party wholesale app, no separate site.

What still requires Shopify Plus

I want to be straight about the limits, because I’ve seen merchants get burned assuming “B2B for all” means everything. A few capabilities are still Plus-only:

• Unlimited catalogs for customer-specific pricing — non-Plus caps you at three active catalogs.
• Direct catalog assignment to specific companies and locations — on non-Plus, catalogs are tied to Markets rather than assigned company by company.
• Partial payments and deposits on B2B orders.

For most small and mid-sized wholesalers, three catalogs and Markets-based assignment are plenty. If you have dozens of accounts that each need bespoke pricing, or you take deposits on large orders, that’s when the Plus conversation becomes real again.

How I’d set this up for a client

If you’re starting from a standard Shopify store, here’s the order I work in.

1. Turn on B2B and create your first company

In the admin, head to Customers and create a company profile. Add the business, then add one or more buyers to it. This is the container everything else hangs off — pricing and payment terms apply at the company level.

2. Build a wholesale catalog

Create a B2B catalog and set your wholesale prices, whether that’s a flat percentage off retail or specific per-product pricing. Because you get up to three catalogs, I usually reserve them thoughtfully — for example, standard wholesale, a distributor tier, and a VIP tier — rather than spinning one up per customer.

3. Assign the catalog through Markets

Non-Plus catalog assignment runs through Markets, so map your catalog to the market your buyers fall into. Test with a real buyer login to confirm they see wholesale pricing and not retail.

4. Configure payment terms

Set Net 30 (or whatever your terms are) on the company so approved buyers can order against terms. Pair this with ACH if you’re in the U.S. to cut down on card fees, which matters once order values climb.

5. Let buyers self-serve

Enable quick order lists and PO numbers so buyers can reorder in seconds and reference their own purchase orders. This is the piece that saves you the most time — it turns wholesale from an inbox full of manual orders into a channel that runs itself.

Should you actually use it?

If you already sell wholesale through email, spreadsheets, or a clunky app, moving it into native Shopify B2B is close to a no-brainer now that it’s free on your plan. You get one source of truth for inventory and orders, buyers get a proper self-serve experience, and you stop paying for a workaround.

If you’re purely retail, this isn’t a reason to change anything — but it’s worth knowing the door is open. I’ve had a few clients realize a B2B side to their business was viable precisely because the barrier to entry dropped from a Plus upgrade to a few hours of setup.

My honest take: this is one of the more meaningful Shopify changes of 2026 for small merchants, and it’s flown under the radar compared to the flashier AI announcements. If wholesale is even a maybe for your store, spin up a test company profile this week and see how it feels. And if you’d rather have it configured properly the first time, that’s exactly the kind of setup I do — feel free to reach out.