Your website is the digital face of your business. In 2025, customer expects that you website will be fast, secure, mobile friendly, and simple to navigate regardless of whether or not you are a web developer or business owner. By performing an audit on your website at least once every year allows businesses to track the progress of your site with respect to delivering the best possible user experience.

The WordPress Website Audit Checklist – 2025 Edition is the ultimate step-by-step resource for performing a website audit that addresses Performance, SEO, Security, UX, Technical Health and much more.

This article provides a detailed guide on how to perform an audit on a WordPress website based on the 2025 version of the WordPress Website Audit Checklist developed by an online resource for business owners and clients to provide detailed information about the areas to focus on while conducting an audit of their WordPress website.

⭐ Why Should I Regularly Audit My WordPress Site?

Some of the benefits of performing regular audits of your WordPress website are as follows:

• Identifying and correcting slow-loading elements of your website.
• Improved customer experience and increased conversion rates.
• Identifying any and all security risks associated with your website.
• Improvement of search engine ranking.
• Calculating the technical performance and stability of your website.
• Increased revenue from increased lead generation from enhanced sales performance.

When your website is underperforming then it means that you are not gaining visitors, therefore there is no revenue generated from your business.

Let’s take a look at the entire list of items that should be included as part of the audit on any given website.

1. Performance & Speed Optimization

Website speed is one of the biggest factors that impact both the SEO and the user experience (UX), as well as conversion rate. It is very important that the website loads within 2.5 seconds or less.

Some of the most important steps that should be taken to increase the speed of your website are:

• Run the website load speed test using a variety of different websites testing tools (GTmetrix, Google PageSpeed Insights and Pingdom).
• Make use of a caching plugin (LiteSpeed Cache or WP Rocket) in case you do not have one already.
• Compress ALL images to WebP and remove any unnecessary images and reduce the size of all images as small as possible.
• Minify CSS, JS, and HTML files.
• Use a CDN like Cloudflare (free plan available).
• Remove unused plugins and heavy page builders.

A fast website keeps users engaged and improves rankings instantly.

2. Website Security Audit

Security should never be optional. WordPress sites are often targeted due to weak protection. Some of the most important steps that should be taken to make the website secure are:

• Install a security plugin (Wordfence or Sucuri).
• Make sure your SSL certificate is properly installed.
• Disable XML-RPC if not needed.
• Change the default login URL for protection.
• Enable two-factor authentication for admins.
• Set up automated daily backups using UpdraftPlus or Jetpack Backup.

A secure site protects your business reputation and customer trust.

3. SEO & Search Visibility

Search engines need a clear structure to understand and rank your site. Some of the most important steps that should be taken to make the improve SEO and Search Visibility are:

• Install RankMath or Yoast SEO plugin.
• Optimize meta titles and descriptions for every page.
• Use clean and readable permalink structure.
• Submit your XML sitemap to Google Search Console.
• Fix crawl errors and indexing issues.
• Repair broken links using a tool like Broken Link Checker.

Improved SEO brings long-term organic traffic without additional cost.

4. User Experience (UX) & Mobile Responsiveness

A website built in 2025 must look great — and perform flawlessly — on mobile devices. Some of the UI Checks are:

• Check full mobile responsiveness on all devices.
• Add clear call-to-action (CTA) buttons (e.g., “Contact Us”, “Get a Quote”).
• Ensure fonts are readable and spacing is consistent.
• Simplify navigation menus.
• Test all contact forms and interactions

Better UX = better conversions + better customer satisfaction.

5. Technical Health & WordPress Maintenance

Behind the scenes, your website must run on optimized and updated technology. Technical Audit Essentials are:

• Ensure WordPress core, themes, and plugins are updated.
• Use PHP version 8.1 or higher.
• Remove unused plugins and themes.
• Optimize your database regularly (WP-Optimize plugin works well).
• Disable unused comment sections to reduce spam.
• Check for plugin conflicts if the site behaves unusually.

A healthy backend ensures your site runs smoothly long term.

6. WooCommerce Audit (If You Have an Online Store)

E-commerce websites require a deeper level of auditing due to transactions and product pages. WooCommerce Audit Checklist are:

• Test the entire checkout process.
• Verify abandoned cart recovery tools are active.
• Optimize all product images to reduce load time.
• Double-check tax rules, shipping zones, and payment gateways.
• Update WooCommerce templates if needed.
• Review all email notifications (order, refund, shipping, etc.)

A smoother buying process directly increases revenue.

7. Conversion Rate Optimization (CRO)

Your website should not just look good — it should convert visitors into leads and customers. CRO Tips:

• Place a strong CTA above the fold.
• Add testimonials or case studies for trust.
• Use lead magnets (like checklists, guides, or audits).
• Improve layout hierarchy for readability.
• Test different CTA button colors or text.
• Remove unnecessary distractions.

Even a small improvement in conversions can make a big impact on monthly revenue.

⭐ Get Your Free WordPress Website Audit Checklist (PDF)

Want everything summarized in an easy-to-follow PDF?

I’ve created a Free WordPress Website Audit Checklist (2025 Edition) to help you optimize your website step-by-step.

📄 Download the checklist here: Download Now!